A New Chapter, a Return to Something Deeper
Over the last few years, I've been slowly untangling myself from expectations that were never truly mine to carry. Not just as a business owner, but as a woman, a mother, and someone learning to listen more closely to what feels true.
If there’s anything I’ve learned in this life, it’s that each experience shapes you, gently (or sometimes loudly) guiding you toward where you’re meant to be. And the last couple of years have shaped me in ways I didn’t expect.
There were moments, more than I’d like to admit, where I had to sit with myself and ask, is this who I want to be? Is this who I’m becoming?
Through the loss of relationships…
major shifts in my business…
health concerns…
anxiety, depression…
and the quiet, often overwhelming weight of not knowing what comes next.
It hasn’t always been clear, but it’s been honest.
And in that honesty, I’ve come to understand something more deeply…The only person responsible for the story is me.
While I’m incredibly grateful for the support of a small, close circle, I’ve also learned that most people don’t truly want to sit in the depth of what’s hard. They don’t always want to hear that things feel heavy, uncertain, or not okay. They rarely ask the questions or sit in the thick of it with you.
It’s easier to stay on the surface, to keep things light, to move quickly past what’s real.
But I’ve learned that’s not how I’m built. There is a depth to me ~ complicated, flawed, and still beautiful, that I can no longer ignore or simplify and it’s within that depth that something has been quietly guiding me forward.
Getting into the beauty + wellness industry made sense to me for the most part. I am a woman who was raised in a society where my looks often got me further than my thoughts, my ideas, or my voice. Living through those formative years, my teens, my twenties, into my thirties…I can now see, in hindsight, how shallow that felt, and how much it shaped the way I viewed myself… and aging.
Now at 45, with two young girls watching how I move through this life, I feel the weight and responsibility of that more than ever.
How I choose to age…
How I speak about myself…
How I define beauty…
will directly shape how they see themselves.
And that realization has pulled me inward.
Since my mid-30s, I leaned into treatments like Botox, believing that was the path to aging well. And while there’s no judgment in that, I’ve come to realize that a lot of what we’re told about aging…isn’t the full story.
It’s often rooted in fear.
In urgency.
In the idea that we need to fix something before it’s even fully ours.
And over time, that stopped feeling aligned for me.
What we’ve been building at Wanderlux has always pointed to something different ~
a quieter, more intentional approach to beauty. One that honors the skin, the body, and the natural process of aging rather than resisting it.
So I’ve decided to lean in more deeply.
To learn.
To expand.
To understand skin, not just how it looks, but how it functions, responds, and changes over time.
I’ll be stepping further into esthetic services, not as a departure from what I’ve been doing, but as an extension of it.
Because everything I’ve experienced, the good, the hard, the uncertain, has shaped me.
And it’s all been guiding me toward what’s next.
Not perfectly.
But honestly.
This next chapter at Wanderlux will reflect that.
More intention.
More depth.
More truth.
More support for your skin + your self as it is, not as it’s told it should be.
I’m really looking forward to sharing this with you. Xo. Erin
